Xiaomi
From Wikipedia, the free encyclopedia
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| Native name | 小米科技 |
|---|---|
| Romanized name | Xiǎomĭ Kējì |
| Type | Private |
| Industry | |
| Founded | Beijing, China (April 6, 2010) |
| Founder(s) | |
| Headquarters | Beijing, China |
| Area served | China, Taiwan, Hong Kong, Singapore |
| Key people |
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| Products | |
| Revenue |  US$ 5.22 billion (2013) |
| Employees | At least 3000[1] |
| Website | www.xiaomi.com/en (English) |
| name | |||
| Chinese | 小米 | ||
|---|---|---|---|
| Literal meaning | millet (literally Xiao - "little", mi - "rice") | ||
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Contents
Etymology
The name Xiaomi means millet (literally Xiao - "little", mi - "rice").[6] In 2011, CEO Lei Jun suggested there are more meanings than just the "millet and rice."[7] He linked the "Xiao" part to the Buddhist concept that "A single grain of rice of a Buddhist is as great as a mountain," suggesting Xiaomi wants to work from the little things, instead of starting by striving for perfection,[7] while "Mi" is an acronym for Mobile Internet and also Mission Impossible, referring to the obstacles encountered in starting the company.[7][8] He also stated that he thinks the name is cute.[7] In 2012 President Lin Bin said that the name is about revolution and being able to bring innovation into a new area.[9][10] Several sources have linked the latter meaning to the Communist Party of China's "millet and rifle" (小米加步枪) revolutionary idiom[11][12] during the Second Sino-Japanese War.[13][14][15][16]History
Seven partners co-founded Xiaomi on June 6, 2010. In the first round of funding, institutional investors included Temasek, a Singaporean government-owned investment vehicle, the Chinese venture capital funds IDG Capital and Qiming Venture Partners,[17] and mobile processor developer Qualcomm.[18]On August 16, 2010, Xiaomi officially launched its first Android based user interface MIUI.[19]
The MI-One phone was announced in August 2011. It was shipped with Xiaomi's MIUI user interface which is based on Android but resembles Apple's iOS. The device could also be equipped with stock Android.[20]
In August 2012 Xiaomi announced the MI2 phone. The phone was powered by Qualcomm's Snapdragon S4 Pro APQ8064, a 1.5 GHz quad-core Krait chip featuring by 2 GB of RAM and the Adreno 320 GPU.[21] The company said on 24 September 2013 that the company had sold over 10 million MI2 devices over the preceding 11 months.[22] The MI-2 phone are sold by wireless phone vendor Mobicity in Europe (including UK), New Zealand and Australia.[23]
Some of Xiaomi products are manufactured by Foxconn, which also assembles Apple's iPhones and iPads.[24][25]
On 5 September 2013, CEO Lei Jun officially announced plans to launch an Android-based 47-inch 3D-capable Smart TV,[26] which will be assembled by Sony TV manufacturer Wistron Corporation of Taiwan.[27] The company explained the choice as to take advantage of Wistron's skill as a supplier to Sony.[28]
In September 2013, Xiaomi announced its MI3 phone, with one version powered by the Snapdragon 800 (MSM8974AB) and another by NVIDIA's Tegra 4 chipset.[29]
On 25 September 2013, Xiaomi announced plans to open its first ever retail store in Beijing.[30]
By October 2013, Xiaomi was reported as the fifth most used smartphone brand in China.[31]
Xiaomi's mascot is a bunny wearing an Ushanka (locally known as a "Lei Feng hat" in China) with a red star and a red scarf around its neck.[32][33][34][35]
In 2014, Xiaomi announces its international expansion outside of China with their first stop in Singapore. The international headquarters will also be set-up in the city-state, which will coordinate all activities including future product launches in the region.[36] Xiaomi's Redmi and MI3 phone will make its debut in Singapore on February 21 and March 7 respectively.[37][38] The company plans to enter the Malaysian market in the next two months.[39]
In meanwhile,on 20 Feb 2014,[40] xiaomi had announced Xiaomi Mi3 64GB version,even some third party retailer get started to sell due to the fantastic review of MI3 [41]
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